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+--- Thread: The Rise of Esports Marketing: Comparing Traditional and Digital Sports Audiences (/showthread.php?tid=3897)
The Rise of Esports Marketing: Comparing Traditional and Digital Sports Audiences - scarletthall - 06-15-2026
I’m looking at the way esports marketing is changing how brands connect to audiences vs. traditional sports. The engagement patterns, platforms, and fan behaviour seem quite different, especially among younger digital-first viewers. How do marketers strike the right balance of strategies between esports and traditional sports without compromising authenticity in either space? Also looking for strong angles for research under sports marketing dissertation topics, particularly anything focused on audience behaviour or digital engagement trends.